Olaplex No.4P Blonde Enhancer Toning Purple Shampoo 250ml is a powerful, salon-grade toning shampoo specifically formulated to brighten, balance, and beautify blonde, lightened, and grey hair — while delivering the signature bond-building repair that Olaplex is renowned for. This expertly crafted formula does more than tone; it transforms.

Harnessing the power of Olaplex’s patented Bond Building Technology, No.4P goes beyond traditional purple shampoos by helping to repair and strengthen the hair’s internal bonds that are often compromised by bleaching, coloring, heat styling, and environmental exposure. The result is hair that not only looks cooler and more vibrant — but also feels healthier, stronger, and more resilient.

Infused with highly concentrated violet pigments, this shampoo works to neutralize unwanted yellow or brassy tones, enhancing brightness and restoring a beautifully cool, clean blonde. Whether you have platinum, ash, silver, balayage, or natural grey tones, this shampoo revives and refreshes your color, leaving it radiant and salon-fresh.

The gentle, sulfate-free formula delivers intense yet non-drying toning, offering a luxurious lather that deeply cleanses the scalp and strands without stripping moisture. With regular use, hair is left soft, shiny, visibly brighter, and noticeably healthier.

Key Benefits:

• Tones and brightens blonde, bleached, lightened, and grey hair
• Neutralizes brassy and yellow tones with potent violet pigments
• Rebuilds broken bonds with Olaplex’s patented technology
• Leaves hair feeling soft, smooth, and visibly healthier
• Non-drying, sulfate-free formula safe for daily or weekly use
• Vegan, color-safe, cruelty-free, and free of parabens and phthalates

How to Use:
Apply to wet hair, lather fully, and leave on for 1–3 minutes for subtle toning — or up to 5 minutes for deeper toning results. Rinse thoroughly. Use 2–3 times a week, or as needed, in place of your regular shampoo. Follow with Olaplex No.5 Bond Maintenance Conditioner or No.8 Moisture Mask for best results.

Whether you’re refreshing your blonde between salon visits or enhancing your natural silver tones, Olaplex No.4P Blonde Enhancer Toning Purple Shampoo is your must-have haircare ally — for brilliant color, powerful repair, and touchable softness in every wash.