Discover foundation that doesn’t just cover — it lifts, adapts, and illuminates. The SHISEIDO Synchro Skin Radiant Lifting Foundation in shade 430 is a skincare-infused makeup essential that delivers radiant, natural-looking coverage with a visibly lifted, youthful finish. Designed with performance and comfort in mind, this 30ml foundation blends expert colour science with advanced skincare technology to reveal a complexion that looks refreshed, perfected, and seamlessly radiant from every angle.

At the heart of this foundation is Shiseido’s Synchro Skin Technology, a breakthrough formula that intelligently responds to your skin’s unique needs — adjusting to dryness, oiliness, heat, humidity, and movement. Instead of sitting on the surface, the foundation synchronises with your skin’s chemistry to maintain fresh, even coverage that stays true from morning to night. The result is a flawless finish that feels lightweight and natural, never cakey or mask-like.

Shade 430 offers a warm, medium tone that beautifully complements medium to tan complexions, evens out skin tone, and blurs the appearance of imperfections such as uneven texture, dullness, and minor discoloration. The formula’s radiant lifting complex helps soften the look of fine lines, smooth contours, and bring an inner glow that mimics healthy skin — so your complexion appears luminous yet natural.

This foundation’s medium buildable coverage means you can customise your look: wear it sheer for a fresh-faced glow or layer it for more polished, camera-ready coverage. The breathable texture allows skin to feel comfortable throughout the day, while its long-lasting performance helps lock in moisture and resist fading or shifting in different environments.

Key Benefits:

• Synchro Skin Technology adapts to skin’s changing needs throughout the day
• Medium, buildable coverage for a perfected, natural finish
• Radiant, luminous complexion with a lifted, youthful appearance
• Helps blur fine lines, uneven tone, and texture
• Lightweight, breathable feel for all-day comfort
• Long-wear performance that stays true without creasing or caking

How to Use:
Shake well before use. Apply a few drops onto the skin using fingertips, sponge, or foundation brush. Blend outward from the centre of the face, building coverage where needed. Set with powder if desired for extra longevity or a more matte finish.

Effortless to apply and stunning to wear, SHISEIDO Synchro Skin Radiant Lifting Foundation 430 delivers not just makeup — but a luminous transformation that looks like your best skin, every day.