Aveda Men Pure‑Formance Thickening Paste 75ml is an advanced styling essential crafted specifically for men who want thicker, fuller‑looking hair with natural texture and effortless control. Powered by Aveda’s plant‑based expertise, this multi‑benefit paste works to visibly thicken hair while offering flexible styling, light hold, and a matte finish that looks modern and effortless — never stiff or greasy.

Formulated with natural ingredients like organic aloe, soy protein, and natural waxes, this thickening paste helps hair appear denser from root to tip by coating each strand with a lightweight, flexible layer — without weighing hair down. The result is increased texture, body, and definition that feels natural to the touch and enhances your personal style.

Whether you’re styling a short crop, textured fringe, or classic crew cut, Aveda Men Pure‑Formance Thickening Paste gives you the versatility to shape, mold, and refine your look with confidence. Its smooth, creamy texture spreads easily through hair, allowing you to apply precisely where you want added thickness or separation, while the matte finish creates a modern, polished aesthetic.

Designed for everyday use, this paste not only styles but also supports the appearance of fuller hair — ideal for men with fine or thinning hair or anyone seeking added volume and texture. Plus, its invigorating natural scent and clean formulation (free from harsh chemicals, parabens, and synthetic fragrances) reflect Aveda’s commitment to performance and conscious beauty.

Key Benefits:

• Visibly thickens hair: Adds body and fullness to fine or thinning hair
• Flexible styling: Offers natural separation without a heavy hold
• Matte finish: For a modern, effortless look
• Easy to apply: Smooth texture that spreads evenly
• Plant‑powered formula: Gentle, clean ingredients with a natural scent

How to Use:
Rub a small amount between your palms, then work through towel‑dried or dry hair. Style with fingers or comb for desired texture and fullness. Add more product as needed for enhanced thickness and definition.

Whether you’re crafting a casual, lived‑in style or a more structured look, Aveda Men Pure‑Formance Thickening Paste 75ml delivers weightless volume, texture, and effortless control — giving you hair that looks stronger, thicker, and fully alive.