Step into the world of expressive colour and refined artistry with the Shu Uemura Eye Shadow Pressed Powder Refill in 770 A Medium Purple – a professional-grade eyeshadow crafted with precision, performance, and passion. Inspired by Shu Uemura’s Japanese heritage and dedication to makeup innovation, this luxurious pressed powder delivers vibrant colour, seamless blendability, and long-lasting wear in one sleek refill pan.

The shade 770 A Medium Purple is a bold, true purple with an “A” (matte/artist) finish, offering a velvety, richly pigmented look with zero shimmer – ideal for both striking statements and sophisticated, artistic accents. This intense medium purple hue is perfect for adding depth to the crease, creating vivid graphic liner looks, or blending into multi-tonal eye designs. Whether you’re going for editorial drama or everyday edge, this shade delivers rich colour that commands attention.

Formulated with advanced pigment technology, this finely milled shadow provides smooth, even application with excellent colour payoff and buildability. The matte texture is soft yet intense, giving you full control to diffuse or define, blend or pack, while maintaining a silky, non-powdery finish.

As part of Shu Uemura’s customisable palette system, this 1.4g refill pan fits effortlessly into your chosen compact, allowing you to curate a personalized colour wardrobe that reflects your mood, style, and creativity. Whether used alone or as part of a layered, multidimensional look, 770 A Medium Purple adds artistic impact and a modern twist to any makeup routine.

Experience the beauty of bold colour with the precision of Japanese design – the Shu Uemura Eye Shadow Pressed Powder Refill 770 A Medium Purple is your go-to for elegant intensity and creative expression.