Give your hair the professional detox treatment it deserves with the L’Oréal Serie Expert Metal Detox Neutralizer Pre-Treatment 500ml — a powerful formula designed to remove accumulated metal particles from within the hair fiber and prepare hair for more effective cleansing and care. Ideal for hair exposed to tap water, styling tools, and environmental pollutants, this pre-treatment helps protect, strengthen, and refresh your hair from the inside out.

Key Benefits:

• Deep Detoxification: Targets and neutralizes harmful metal ions that build up inside the hair fiber due to everyday water exposure and urban pollutants, which can weaken and dull hair over time.
• Improved Hair Strength: By reducing metal residue, the hair fiber becomes less prone to breakage, helping improve resilience and elasticity.
• Enhances Treatment Efficacy: Prepares hair for subsequent Metal Detox shampoo and conditioner, so treatments work more effectively and deliver better results.
• Boosts Radiance & Smoothness: Helps remove dulling buildup to reveal softer, smoother, more vibrant hair.
• Professional Salon-Quality Formula: Developed by L’Oréal’s Serie Expert professionals for high performance and visible results.

How It Works:

This pre-treatment uses advanced chelating and neutralizing technology to seek out and bind metal particles trapped inside hair fibers. Metals like copper and zinc — commonly found in tap water — can accumulate and react during styling processes, leading to dryness, increased frizz, and compromised hair quality. By neutralizing these particles before shampooing, this pre-treatment helps restore a balanced, healthier foundation for your hair.

Texture & Experience:

The lightweight, creamy treatment glides smoothly through hair and distributes evenly without weighing it down. It creates a refreshing, sensory experience that feels gentle yet effective, preparing hair for deeper care while leaving a subtle, pleasant fragrance.

Ideal For:

• Hair frequently exposed to hard water or environmental pollutants
• Hair that feels dull, dry, or lifeless
• Anyone seeking stronger, more manageable hair with enhanced shine
• Clients looking to maximize the performance of the Metal Detox range

How to Use:

Apply the Metal Detox Neutralizer Pre-Treatment to dry hair before shampooing. Distribute evenly from roots to ends, and gently work through strands with your fingers or a comb. Leave on for 1–2 minutes to allow the formula to bind with metal particles, then rinse thoroughly. Follow with the Metal Detox shampoo, conditioner, and any additional treatments for best results.